Selzo Developer Platform

Build commerce like
engineers actually want to.

Selzo gives you low-level control with high-level simplicity. APIs that feel obvious. Infrastructure that disappears. Scale without rewriting everything later.

Designed for developers, not dashboards

Selzo is built the way modern software is built — API-first, modular, predictable, and boring in the best way possible.

API-First Everything

Every feature in the dashboard exists because the API exists first. No hidden logic. No UI-only behavior.

Predictable by Design

Stable schemas, versioned APIs, backward compatibility. Your integrations won’t randomly break.

Scale Without Rewrites

Start with one store. End with thousands. Same API. Same logic. Same mental model.

Engineering First

Backed by Aivra

Selzo is a product by Aivra. We aren't a massive conglomerate; we are a dedicated team of developers building software that works.

Built-in Security

We use standard, proven security protocols. Every store comes with SSL and basic DDoS protection enabled by default.

Scalable Infrastructure

Hosted on reliable cloud providers with optimized routing. Your store stays up and loads fast, handling traffic spikes gracefully.

Developer Centric

We build APIs we would want to use ourselves. Clean documentation, predictable endpoints, and helpful support from actual devs.

One API. Total control.

Selzo exposes the full commerce engine through clean, documented APIs. Build storefronts, mobile apps, internal tools, or entire marketplaces without touching our UI at all.

  • REST & GraphQL APIs Choose speed or flexibility. Both are first-class.
  • Events & Webhooks Orders, payments, inventory, users — react in real time.
  • Custom Logic & Metadata Extend anything without hacking core objects.

Latest Changelog

View all

v2.4.0 • Yesterday

New Payments API

Added support for UPI intent flows and split payments for marketplace models.

v2.3.9 • Last Week

Inventory Webhooks

Faster firing times for low-stock events.

v2.3.8 • 2 Weeks ago

GraphQL Performance

Optimized nested query fetching by 40%.

What developers build on Selzo

Headless Storefronts

Next.js, Nuxt, Remix, React Native — bring your own frontend.

Multi-Vendor Marketplaces

Sellers, payouts, split payments, inventory isolation.

Internal Admin Tools

Custom dashboards for ops, logic, and logistics.

Mobile Commerce Apps

Native Android / iOS apps powered by the same APIs.

Automation & AI Workflows

Sync data into AI, CRM, ERP, and analytics systems.

SaaS on top of Commerce

Build your own product using Selzo as the backend engine.

Start building in minutes

No sales calls. No lock-in. Just clean APIs and serious infrastructure.

Create a Developer Account